Advancing a framework for Smoke-free University - the Edith Cowan University way.



Edith Cowan University successfully enacted a Smoke-free Policy at three West Australian campuses' in 2012. This framework presents an approach to engage non-smokers but also a non-threatening and supportive approach for smokers attempting to change behaviour and Quit. This approach required sufficient lead time prior to the policy change; a health promotion strength-based approach; informed by three-phase campus users evaluations; and comprehensive behaviour interventions and environmental initiatives. Subsequent research has indicated this policy is well received by smokers and non-smokers alike and overall compliance appears high. Research phases included (1) Campuses' formative intercept survey in 2009 n=334(46%smokers), otherwise representative of campus staff/students; (2)Cross-sectional before-and-after online surveys n=3055/n=2765 respectively; (3) International-student interviews n=30 in 2014-2016. Formative evaluation suggested 48%staff and 45%students supported a complete-ban on smoking on-campus with 91%staff and 80%students welcoming initiatives to help smokers, and 64% of smokers favouring online support. Findings provided evidence for the University Council to instigate ByLaws for a complete smoking-ban in 2012. This was financially resourced, with no-cost behavioural interventions to assist students and staff to Quit or manage their smoking on-campus. To enable a culture of smoke-free environments, a corporate communication plan and advocacy program was developed including ongoing support via a dedicated website www.ecu.edu.au/smokefree. A more recent focus on International student-smokers, highlighted acceptance of the policy, with 50% self-reporting reduction in smoking. Smoke-free campus environments can be replicated with consultation; empowering the majority non-smokers and responsive-smokers to reinforce the policy; with measures in-place to inform, educate and enforce by normalising non-smoking environments for students, staff and visitors. Key messages 1. Broad consultation is critical to inform and guide new Policy implementation. 2. Adequate lead time to take a community on the journey is imperative. 3. Ongoing education on the value and merit of Health Promotion 'strength based' approaches is essential.


Jill Darby

Edith Cowan University

https://www.ecu.edu.au/schools/medical-and-health-sciences/our-staff/profiles
Jill Darby (MPH GAICD) is a lecturer at Edith Cowan University in Health Promotion and Undergraduate Coordinator for the Bachelor Health Science degree. As coordinator of WIL Industry Placements for Health Promotion, Nutrition, Addiction Studies, OHS and Environmental Health majors, she welcomes new agency partners. Current research focus is in Food Security, Food & Beverage Audits, Smokefree workplaces. Jill is an active contributor to the governance of road safety as a Royal Automobile Club WA Counsellor and Road User member on the Road Safety Council WA.