Communicate To Vaccinate Project: Building Evidence For The Implementation And Evaluation Of Childhood Vaccination Communication



Communication features in most vaccination programmes and activities. Vaccination communication may be used to maintain or generate demand for routine vaccination, facilitate the introduction of new vaccines, or publicise vaccination campaigns. It can change how people think and feel about vaccination and is instrumental in addressing vaccine hesitancy. However, communication is not always considered, planned or delivered in a rigorous and evidence-informed way. The Communicate to Vaccinate (COMMVAC) project is an innovative international research project that aims to develop evidence-based guidance for the implementation and evaluation of communication interventions related to childhood vaccination. The COMMVAC project includes multiple individual studies carried out over four years. The primary research components took place in a mix of high- and low- or middle-income countries (Australia, Cameroon, Mozambique and Nigeria). There are three main aspects to the project: • Defining and conceptualising the range of vaccination communication interventions • Understanding the perspectives and experiences of parents and other stakeholders who are involved in vaccination communication • Establishing how vaccination communication should be evaluated to build a strong evidence base The key methods used to explore each theme include the development of organisational frameworks, interviews and field observations, focus groups, synthesis of qualitative research studies and an online survey. The outputs of the COMMVAC project can be used to improve the planning, implementation and evaluation of vaccination communication interventions in the field and also contribute to future research efforts in this area. Kewords: Communicable diseases, behaviour change, health promotion, research methodologies and methods Key Messages 1. An international multi-method research project structure produces a comprehensive and globally relevant understanding of vaccination communication interventions 2. The perspectives of stakeholders should be incorporated into vaccination communication design and delivery 3. Vaccination communication should be measured using outcomes that are important to stakeholders


Jessica Kaufman

Centre for Health Communication and Participation, La Trobe University

Jessica is a Research Officer and PhD candidate in the Centre for Health Communication and Participation at La Trobe University in Melbourne, Australia. She was a member of the recently-completed Communicate to Vaccinate (COMMVAC) project, funded by the Norwegian Research Council, which aimed to develop evidence-based guidance for the implementation and evaluation of communication interventions related to childhood vaccination. Jessica's research focuses are core outcome set development, evidence mapping and research methods related to vaccination communication.